Oxford Street, Regent Street and Bond Street ( ORB )

London, UK

Oxford Street, Regent Street and Bond Street ( ORB )
Title:Oxford Street, Regent Street and Bond Street ( ORB ), London, UK
Markets:Retail and Workplace, Public Realm
Client:Westminster City Council / The New West End Company
Services:Masterplanning and Urban Design
Region:United Kingdom
Date:2007
Team:Gillespies, Pinniger and Partners
View Project Intro

The ORB Action Plan focuses on the West End’s major retail streets and in particular Oxford, Regent and Bond Street. This strategy sought to improve its previously narrow and cluttered pavements, which had become unsuitable for their intense usage. Gillespies produced concept design proposals and a strategy to define a vision and to radically these streets both as public places and shopping destinations, as part of a five-year programme to regenerate a number of the capital’s most prominent spaces.

The design for Oxford Street addresses the streets physical appearance and usage, improving the narrow and cluttered pavements, whilst at Regent Street and Bond Street, the strategy focuses on preserving their special character and appeal. The practice produced a series of proposals for each street including paving restructuring, lighting, way‑finding and innovative proposals to make the pedestrian experience more enjoyable.