Press Release 05.11.2021

Gillespies appointed to deliver ambitious masterplan for a landmark cultural mountain destination at Soudah, Saudi Arabia

The vision for Al Soudah is bold in its ambition for a new regional destination in the Asir province in the south of Saudi Arabia. It covers more than 600km2 of mountainous landscape dotted with villages nestled in green wadis. Following a major role in devising a successful Development Planning Framework in 2018, Gillespies has been appointed to evolve and elaborate a comprehensive Masterplan to sensitively unlock its potential.

Al Soudah will create a luxury eco-tourism destination offering opportunities for relaxation, healthy living and adventure. It is a land of extraordinary natural beauty, rich traditions and wonderful stories to be told of ancient people. The mountains enjoy a year-round ambient temperature of 20-30 degrees Celsius, making this a welcoming and comfortable place for visitors who wish to quietly enjoy the spectacular mountain scenery and actively engage and immerse themselves in outdoor pursuits.

Our proposed landscape-led masterplan will sensitively increase access for visitors and new residents, creating opportunities for local people to prosper through engagement with their unique culture and heritage while preserving and enhancing the natural landscape and biodiversity. A landscape-led approach to masterplanning is perfectly in tune with destination creation in this precious and fragile mountain ecosystem. It is geared to create a series of unique cultural, ecological and recreational landscapes that offers all those visiting and who come to live in this amazing place enriching local cultural encounters and rewarding journeys of exploration through a wild and ancient agrarian landscape.

Gillespies is appointed by Soudah Development, an organisation acting under the auspices of the Public Investment Fund.