Bill Basterfield

Associate Partner

With over 20 years of experience in design and project management, William (Bill) Basterfield has a diverse portfolio featuring urban townscapes, retail destinations, civic spaces, and public realm projects. His work spans the UK, Cyprus, India and the Middle East, showcasing his global reach and versatility.

Specialising in wayfinding and signage design, Bill is passionate about transforming cities into more intuitive and engaging spaces. Through the strategic design and precise placement of architectural signage, he guides people seamlessly to their destinations while highlighting key landmarks and enhancing each place's unique identity. His designs ensure every journey is seamless, informative, and memorable.

Bill’s extensive signage experience includes high-traffic environments such as business parks, visitor attractions, public spaces, and educational and healthcare facilities. This expertise has honed his ability to design effective wayfinding systems that address complex navigation needs. Notable projects include signage for a new community in North West Cambridge, Red Sea Airport and The Louvre Museum in Abu Dhabi.

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